Hot style, those two words are on the mind of every Amazon seller. Especially in 2021, every Amazon seller will want to sell a few more hot styles. After all, each hot style generates a lot of revenue for itself. Can make them more money. BuHot style, those two words are on the mind of every Amazon seller. Especially in 2021, every Amazon seller will want to sell a few more hot styles. After all, each hot style generates a lot of revenue for itself.
Can make them more money. But a lot of Amazon sellers want to build hot style, they want to sell hot style. But they are wrong. Their behavior is hard to create a cross-border e-commerce hot style.
So, if you want to build cross-border e-commerce hot style, what are the right behaviors?
How should small and medium-sized sellers do again?
Amazon small and medium-sized sellers to build hot style essential quality 1: focus on focus, identify their own advantages. Small and medium-sized sellers on Amazon have certain limitations in resources, funds, talents, teams and other aspects. Therefore, it is impossible for them to spread their business as big as Amazon or listed cross-border e-commerce companies. Basically, we can only focus on one industry, one market and one channel. To maximize the value they can extract. This requires small and medium-sized sellers on Amazon to avoid the idea of "more" and "faster". You have to focus and highlighted and find your strengths. From the advantages of positioning, to send force. Never blindly follow the trend, any decision is matched with their own team, technology, strength and so on. This is crucial. Otherwise, it is likely to be counterproductive, resulting in serious input-output mismatch.
Amazon small and medium-sized sellers to build hot style essential quality 2: insight into the real needs of customers, innovation and iteration. To create cross-border e-commerce hot style, Amazon sellers must have insight into the real needs of customers. You have to find products that meet the needs of cross-border e-commerce customers. Rather than falling into the trap of "fake demand". As a result, the sales of the product are poor and the bad reviews in the Listing skyrocket. This requires small and medium-sized sellers on Amazon to be able to fully understand cross-border e-commerce consumers abroad. And on the basis of selection and marketing. Without this as a foundation, small and medium-sized sellers on Amazon are very likely to go astray. Think of your own ideas as those of cross-border e-commerce consumers. Take their preferences as the preferences of cross-border e-commerce consumers. Take their own needs as those of cross-border e-commerce consumers. In the end, you can only return with failure. Of course, innovation here refers to micro-innovation, and iteration refers to micro-iteration. Is based on the feedback of consumers in the target cross-border e-commerce market. Targeted innovation, targeted iteration. Blindly big innovation is likely to waste the valuable capital, time and talent of Amazon sellers.
Amazon small and medium-sized sellers to build hot style essential quality 3: small and beautiful, fine operation. Small but beautiful is a trend for cross-border e-commerce in 2021. Not only for small and medium-sized sellers is so, for large sellers the same. In fact, small and beautiful here refers more to a functional or formal feature. It's not the size of the company. As a result, big sellers on Amazon can also have small but beautiful business models. It can also do cross-border e-commerce in a small but beautiful way. As long as we can provide refined operations and services. Compared with big sellers, small sellers want to make some achievements in small but beautiful aspects. They want to have a competitive advantage over the big sellers. It is necessary to be more in-depth than the big sellers in the segmentation field and category of a certain cross-border e-commerce. More persistent than big sellers. Take a different route, overtaking on corners. Instead of comparing capital, resources, capital and so on with big sellers. It was bound to be a Pyrrhic loss. Small and medium-sized Amazon sellers must know this.
Amazon small and medium-sized sellers to build hot style essential quality 4: do a good job of brand service, increase consumer stickiness. To do a good job in cross-border e-commerce brand services, Amazon sellers must have the mentality of overseas brand building. If you don't have this mindset, you are actually selling goods on cross-border platforms. It is difficult to make the so-called brand color. Only if they really want to build an excellent cross-border e-commerce brand can Amazon sellers really settle down to do anything. Finally, it has found a way of its own cross-border electronic goods brand. Of course, Amazon, eBay and Wish are just a channel and channel for cross-border e-commerce brands. If you want to make cross-border e-commerce brand, ultimately depends on the positioning of cross-border e-commerce sellers. As well as brand product quality, after-sales service, market terminal performance and so on. Moreover, in the cross-border area, it is important for consumers to really remember. Amazon sellers still have to work on their products and services. The product is hard power
2021.7.13
