Can choose goods, choose good goods, is a required course for all sellers. For e-commerce practitioners, with their own stores, what products to sell is a problem worth exploring. Can choose goods, choose good goods, is a required course forCan choose goods, choose good goods, is a required course for all sellers.
For e-commerce practitioners, with their own stores, what products to sell is a problem worth exploring. Can choose goods, choose good goods, is a required course for all sellers.
Here some choice of entry point, for your reference.
Use key word research tools
Exposure and transformation are the lifeblood of e-commerce, and keywords largely determine the exposure probability of goods. Sellers should make good use of SEO tools to conduct selection and keyword optimization.
Common Keyword research tools include Google Trends, Google Keyword Planner, Ubersuggest and SEMrush.
Through the tool, sellers can analyze users' search for relevant keywords or topics and understand consumers' purchase intention.
At the same time, the seller can also analyze the traffic performance of different keywords through these tools, which is also very helpful for the post listing writing.
Advertising has a strong reference value.
Merchants will generally pay for the performance of the product advertising, to create a burst or old with new drainage purpose. Advertising on shopping apps and certain platforms (Google, Amazon, etc.) to some extent reflects the popular items of a particular category. When you are worried about what to choose, take the time to look at the ads. It is also an important way to learn about competitors' product positioning, pricing and copywriting.
Study third party suppliers and discover consumer needs.
The quickest way to increase sales is to sell what consumers want, but how do you know what consumers want?
First of all, sellers can understand customer needs through questionnaire survey, regular customer research and other methods. Secondly, reading e-commerce news magazines is also a good way to know the market situation.
In addition, some consignment sellers rely on third-party suppliers to fulfill orders. Sellers can also analyze third-party vendor websites to find items that are selling well.
Choose potential items, seasonal items or good choices
Sellers must study the market for their products, and do not enter a stagnant market with reduced demand. Of course, this does not mean that the bigger the market is, the better. As long as the chosen market has development potential, small and medium-sized markets can be considered.
In addition, because the consumer shopping has a very obvious seasonal trend. Sellers can also find out the best-selling seasonal products to sell through the keyword tools introduced above.
E-commerce selection has always been a topic for sellers, and the entry point of products selection is far more than the several introduced in this article. Sellers should do a good job of market research, not follow what others say, my competitors are selling what I sell. Only in the right direction, the speed of development can keep up!
2021.7.28
