Google announced on May 19 that it will launch a partnership with Shopify, which will enable more than 1.7 million sellers on Shopify to connect their customers with Google products and provide a better consumer experience. Once the programGoogle announced on May 19 that it will launch a partnership with Shopify, which will enable more than 1.7 million sellers on Shopify to connect their customers with Google products and provide a better consumer experience. Once the program is officially launched, Shopify sellers will be able to upgrade to "double kitchen" sellers, with access to Google maps, Google search and even YouTube, Google's flagship social media platform.
The Google I/O developer conference will be held on May 19, with the launch of various projects, including the Samsung deal and the Android update, but details of the deal with Shopify are still being kept under wraps. A day ago, Amazon announced that it would increase its investment in advertising business. According to sources, Google believes that this move will threaten Google's core business - Google advertising. Google is not willing to be outdone, and then announced a series of changes to Google Shopping.
Google's new initiative, the Shopping Graph, will aggregate product metrics, prices, reviews, ads, and data from brands and retailers across Google's various platforms, such as search engines and YouTube, without the need for consumers to compare products.
When viewing a Google picture, a user may be interested in a screenshot of a product he or she browsed. For this purpose, Google sets a pop-up window, suggesting that the user can use Google Lenz to find the link of the product in the picture and then jump to purchase. YouTube announced earlier this year that it was piloting new features in which video creators would serve as product "evangelists" to sow users "seeds of knowledge," a move intended to rival TikTok and Facebook.
Before the Shopping Graph officially takes force, Google needs to attract more consumers and brands to "join", which is also one of the reasons that Google launched free entry for merchants last year. According to the data released by Google, the increase of sellers has reached 80%, most of which are small and medium-sized sellers.
The perfect combination of Shopify and Google also serves for this purpose. Although Shopify sellers cannot be fully tied to Google, in terms of probability, only a few sellers will choose to "not get on the bus".
Shopify's partnerships with Facebook, TikTok, and Walmart have excited the market, and Google's willingness to be the "Nth" is a strong indication of its commitment to Shopify's standalone site building service.
Investors also seemed pleased with the news of the tie-up, with Shopify shares up 3.52 per cent on the day.
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