The boom in the pet market and consumption has been helped by a sharp rise in the pet ownership b

The boom in the pet market and consumption has been helped by a sharp rise in the pet ownership base in Southeast Asia. Starting from cats and dogs, fish, birds, and now reptiles and rodents, the number of pet owners and types of pets are also gradually increasing, and the scale of the pet market is expanding.

According to iPrice, searches for pets and pet products on Google increased 88% in 2021 compared to 2020. The boom in the pet market and consumption has been helped by a sharp rise in the pet ownership base in Southeast Asia. Starting from cats and dogs, fish, birds, and now reptiles and rodents, the number of pet owners and types of pets are also gradually increasing, and the scale of the pet market is expanding.

* Thailand saw a significant increase in pet products' Google impressions in 2021 (4.5 times higher than 2020), followed by Malaysia (3.5 times higher) and Vietnam (3 times higher).

According to Rakuten Insight, from nearly 100,000 respondents, the top three pet owners in Southeast Asia in 2021 were dogs, cats and goldfish. It is noteworthy that the younger generation is becoming the majority of pet owners in Southeast Asia, with about 50 percent of all pets being owned by young people between the ages of 26 and 35. Web-savvy young people offer great potential for future online sales of pet products.

The quarantine has also accelerated the adoption of online spending habits. In a survey of 1,207 Singaporeans, iPrice found that 85 per cent of pet owners said they were already in the habit of consuming pet products online.

Pet products have unique advantages in online exposure and conversion, which is attributed to the natural attraction of pet content due to the inherent traffic of pets. Most audiences are melted by their cuteness when they see cats and dogs, which is easier to facilitate conversion. No matter pet products or non-pet products, Pet videos are a good option for businesses.

The complete e-commerce ecosystem of Lazada has the properties of entertainment, social and interactive, helping merchants to obtain traffic and transform through the traffic channel of active marketing. Merchants can publish video images in Feed or participate in live broadcasting through LazLive. Provide consumers with more accessible and interactive content to realize the transformation of content to drive consumption.

* Premium Feed content for women's wear, beauty, mother and baby, pets and bags will be given an additional 500 UV exposure weights on the platform. (Some national sites)

Not long ago, the 10th anniversary of Lazada birthday promotion, pet categories of pet snacks, toys, litter, traction and aquarium supplies have ushered in the consumer tide, hot products reflect the attributes of anthropomorphic, refined and diversified products.

Compared with pet staple food, high-quality cross-border businesses and brands are more likely to break through in the decentralized pet snack track. Now pet families in Southeast Asia are seeking more humane ways of keeping pets. Therefore, pet snacks ushered in a more segmented blue ocean market. In addition to the conventional functional snacks (teeth cleaning, grinding) and reward snacks (cat strips, freeze-dried), pet gift packages, mixed freeze-dried and other combined products benefit from the rich variety, good palatability and other characteristics, market recognition has been greatly improved.

According to the survey, ingredients are the most important factor for pet owners when choosing snacks. Snack should not only eat happiness, but also eat healthy, more and more consumers pay attention to the theme of "natural" pet food, including fresh raw materials, high protein and meat content, natural processing, no additives, etc.. For brands and businesses, how to organically combine "natural" attributes with functional requirements of products is a pain point in the current market, and appropriate solutions are still needed.


Chinafactorysourcing

2022.4.23

 

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