How to layout digital appliances in Southeast Asia in 2022? Focus on the five major directions!

In the heat of Southeast Asia, mini fans are also a necessity of travel life. These demands will drive the rapid development of family sports and health scenes

Southeast Asia has a large population base and a young structure. The rapid development of the Internet has driven the rapid development of many related industries, among which digital home appliances have developed rapidly because they are closer to the life of the general public. PWC research shows that from 2019 to 2022, the penetration of Internet users in Southeast Asia will leap from 61% (global digital report) to 72% (Statistics), and the penetration of 4G/5G in the Asia-Pacific region will surge from 61% to 88% (GSM). Mankind may fully enter the era of intelligence, surrounding mobile devices, Internet, Digital home appliance market will usher in many new opportunities.

1.Tourism became one of the hottest topics in Southeast Asia in 2022, with island and beach vacations capturing the hearts of consumers. According to an AirAsia survey, seven out of 10 Filipinos are planning to travel, and half say they will travel internationally when foreign restrictions are reduced. And so it has proved, with more than 73,000 foreign tourists entering the Philippines in the month from February 10 to March 10, according to tourism department figures.

In Southeast Asia, where social media, short videos and vlogs are all the rage, the creation of video content has become commonplace among the masses, with locals acquiring motion cameras, aerial photography equipment and waterproof phone cases to document their long journeys. On the first day of lazada's 10th anniversary promotion, the cross-border motion camera category saw a 15-fold increase in Thailand and a six-fold increase in the Philippines.

In addition, contemporary consumer groups are increasingly enthusiastic about health management and body shaping. These demands will drive the rapid development of family sports and health scenes, promote the growth of wearable devices, and accelerate the extension and expansion of sports and health products by users. In the heat of Southeast Asia, mini fans are also a necessity of travel life.

2.The epidemic has led to changes in traditional office models, more collaborative and mixed office scenarios, and the digital transformation of all aspects of work and life, with equipment and accessories at the forefront. According to The Expresswire report, The global computer accessories market is expected to grow by $4.28 billion between 2021 and 2027, growing at a CAGR of 5.87% over The forecast period. Rather than carrying a mouse, keyboard, cable, docking dock and other gadgets with them, more people are choosing to buy multiple products in case they need them when they need them.

3.From mobile games to mobile games, from Switch to VR virtual games, esports game industry has entered the fast lane of rapid development. Games will be one of the mainstream cultural lifestyles of young people in Southeast Asia, and consumers' demands for esports equipment are high quality and professional.

The game book, the tablet's high-performance CPU, graphics card and solid state drive ensure that the game runs smoothly. High-definition, low-latency esports displays (including curved screens) offer eye-pleasing gameplay and wide-angle controls. Dedicated mouse, keyboard, headset provides excellent positioning and control sense. The rise of VR devices in recent years will also bring new control methods and greatly improve the entertainment of games in the future. Even when operating the Switch console, consumers are willing to buy a series of auxiliary devices to improve the game experience. It can be said that the prosperity of the game industry drives the rebirth of the whole accessories and console industry.

4.According to Euromonitor International's lifestyle Survey 2021, 66 percent of Southeast Asian consumers work from home at least once a week, and 70 percent cook or bake at least once a week. This trend holds even in 2022, and lifestyle habits will continue to affect Southeast Asian consumers for up to five years. Consumers are still cooking and bringing their own food and DIY styling to avoid the spread of the virus. But they are also looking to improve efficiency, with hair trimmers/stylists becoming explosive growth categories, as well as small kitchen appliances such as air fryers, juice breakers and coffee makers.

5.Another trend in Southeast Asia is that consumers are returning to the home and to life itself. At the data level, sales of products that improve the lives of families and their members surged. People are willing to spend more money in their own small space, such as home theaters and KTV. On the other hand, the development of the Internet of Things and the lazy economy in Southeast Asia has pushed the home appliance market towards intelligent development. The global smart home market is expected to reach 3805 billion US dollars in 2028. As the popularization of market education, the market of southeast Asia intelligent household will be bigger and bigger.




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