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TM-13

Trademark registration

Protect your brand before you put it on a product. We search, file and register trademarks in the UK, EU, US, China and more than 120 other countries and regions.

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  • No obligation: nothing starts until you approve a written quote
  • You see the factory and its price
  • English-speaking team in Shenzhen

In short

Registering your trademark before production protects your brand in the markets you sell in and in China, where your products are made. CFS searches for conflicting marks, files applications in the UK, EU, US, China and over 120 other jurisdictions, and supports brand recordation on ecommerce platforms.

Who it's for

Is this for you?

  • Brands launching private-label products
  • Sellers who need a registered mark for marketplace brand programmes
  • Brands that want protection in China, where their goods are made

What you receive

What you get from us

Trademark search
Checks for conflicting marks in each office, with an assessment of the chances of registration
Filing
Applications in the UK, EU, US, China and 120+ other countries and regions
Brand recordation
Support recording your registered brand with ecommerce platforms
Maintenance
US declarations of use and ownership transfers where available

How it works

The process, step by step

  1. 01

    Search

    We check your name and logo against existing marks.

  2. 02

    Advise

    We recommend classes, jurisdictions and any changes to improve your chances.

  3. 03

    File

    We file applications and track them through examination.

  4. 04

    Register and record

    We confirm registration and help record your brand with marketplaces.

Protect the brand before you print it

A private-label product puts your brand on packaging made in China and sold in Europe. Registering the trademark first gives you clear rights in the markets you sell in, and in China, where the goods are made.

Why China matters

China operates a first-to-file system: in most cases, rights go to whoever registers first, not whoever used the brand first. Brands sometimes find their name has been registered in China by a third party, which can complicate manufacturing and exporting goods under that name. Registering in China early avoids this.

Marketplace brand programmes

Marketplace brand registries generally need a registered or pending trademark. With a registration in place, you can access brand protection tools, content features and more control over your listings.

Choosing classes and markets

Trademarks are registered in specific classes of goods and services, in specific jurisdictions. We recommend the classes that match your products and the markets where you sell or plan to sell, so you protect what matters without paying for coverage you won’t use.

How the service is delivered

CFS delivers trademark services with our specialist compliance partner, which connects directly with national trademark offices for searches and filing, and works with experienced trademark lawyers. Your CFS account manager coordinates it with your product development and packaging.

Why CFS

Four promises in writing, from a team you can check.

We are registered in Shenzhen as Shenzhen Royal International Logistics Co., Ltd., code 91440300595694653B. Look us up the same way you'd check a supplier.

years in China
16
people on the ground
55
offices: Shenzhen, Changsha, Zhengzhou
3
  • No commissions from factories

    We take no commissions, rebates or fees from the factories we recommend. We work for you.

  • You see the factory and its price

    Every quote names the factory and shows its own price. Our fee is a separate line.

  • Balance after inspection

    The balance is usually paid only after the goods pass inspection, while the factory can still fix problems.

  • Nothing starts without your yes

    You approve a written quote before any work begins, and factories are paid only on your instruction.

From the factory floor

File your trademark before you send your logo to a factory for packaging. It costs far less than disputing a registration later.

Questions

Trademark registration: common questions

Why register in China if I only sell in Europe?

China operates a first-to-file system. If someone else registers your brand there first, it can complicate manufacturing and exporting products under that name. Registering early protects your supply chain.

Which jurisdictions do you cover?

The UK, EU, US and China, plus Canada, Japan, Australia, Germany, Mexico, Brazil, India, South Korea, Singapore and over 120 countries and regions in total.

When should I file?

Before you share your brand with factories or print packaging. Filing first gives you a priority date.

The PFC Group

Part of a bigger team

CFS is part of the PFC Group. When your project needs more than sourcing, our sister businesses take it on, and your CFS contact coordinates the handover.

Related

Other services

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Tell us what you need made.

Send a short brief. We reply with next steps, the questions we need answered and an idea of cost.

No obligation. Nothing starts until you approve a written quote.

P.S. Not ready for a quote? Send one question on WhatsApp. Someone in our Shenzhen team will answer it, in English.

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